Massive New Bumper for Increased Hook Life1-1/4" (31.8 mm) Blade Width11' (3.3 m) Rigid StandoutCRL Stanley® FatMax™ Tape Rules have a cushion grip case for a comfortable, easy to use non-slip grip. These Tape Rules have a mylar coated blade with an oversized hook which grabs not only from the bottom but the sides as well. A heavy-duty Mylar "blanket wrap" coating extends blade life up to ten times longer than standard blades. The corrosion-resistant hook is attached to the blade with three rivets, and can grab on the side, top or bottom. The blade stays rigid even when extended up to 11' (3.3 m).